Sri Lanka to position itself as a weddings and adventure tourism destination for the India market
The aim is to position the destination as a preferred one for wedding tourism and also an adventure tourism destination.
Sri Lanka, which has established itself as a destination for beaches tourism, Buddhist trails, heritage and culture, is all set to focus on a new business segment, namely the wedding planners. The aim is to position the destination as a preferred one for wedding tourism and also an adventure tourism destination.
The minister of tourism on his recent visit to India clearly indicated that the destination is aiming to move beyond the obvious and project itself toward newer tourism businesses. John A E Amaratunga , minister of tourism and christian religious affairs, Sri Lanka, in an exclusive with Express TravelWorld, highlighted the fact that, “We are very keen to strengthen our tourism ties with India. We have been natural partners since generations. We are here to offer our country as an ideal wedding tourism destination. We are working on inviting quality wedding planners from India on a focused familiarisation trip to showcase our country and its offerings in the wedding space.” The destination also aims to promote the newer attractions in the soft adventure space. From hills and mountain biking, to aviation sports and more. MICE, Wedding and Leisure business gains further impetus as SriLankan Airlines is well connected and offers services from various destinations from India, he added.