Sarova Hotels, Resorts & Game Lodges, Kenya conducts four-city interactive workshop in India
Sarova Hotels, Resort & Game Lodges, the largest indigenous collection of hotels in East Africa successfully conducted its four-city workshop in the Delhi, Mumbai, Bengaluru and Ahmedabad recently. Representatives of Sarova Hotels, Resort & Game Lodges were present and gave detailed product presentations on the group’s properties across Kenya.
The delegation also interacted with the agents and shared insights on how to promote Sarova Hotels & Game Lodges to Indian leisure travellers and MICE groups. The product presentation was followed by a gala reception.
Kenya and India enjoy warm relations, which has steadily grown year by year in both scope and depth and spans many different areas of cooperation. The tourism exchange between both the countries has gone upward with Kenya emerging as a hotspot for safaris, MICE, and leisure tourism.
According to figures released by the ministry of tourism on the state of Kenyan tourism in 2017, international arrivals hit 1.47 million in 2017, up from 1.34 million the previous year. The Indian market contributed to 6.2 per cent of these arrivals, as the fourth largest source market; behind the United States of America, United Kingdom and Uganda. Uganda only topped the Indian arrivals by 0.2 per cent.
“Sarova has been a well-known brand in terms of luxury, cuisine and the quality of services it has to offer for all travel segments be it leisure, MICE or wedding groups. International arrivals have been on a steady growth since 2015, and the Indian market has been one of the fastest growing source markets. Our 4-city roadshow in India gives us a better standing in the industry in tapping into this source market”, says Selina Dima, travel trade manager, global sales, Sarova Hotels and Resorts, Kenya.
Sarova Hotels has a keen understanding of social and cultural nuances of India that helps them to curate services tailored for guests from the Indian subcontinent.
India is one of Kenya’s leading trade partners and a number of Indian companies are using Kenya as a base to grow in the region. The strategic location of group’s business hotels in Nairobi and Mombasa, strengthened by a strong brand showcase in India would position Sarova as the preferred hotel partner for the Indian business traveller.