The San Francisco Travel Association has re-launched their website www.sanfrancisco.travel after a complete redesign. The website uses a responsive design to adapt to any screen size, from laptop to tablet to smartphone. No matter the size of the screen, the user has access to the complete website and its functions with scrolling and swiping functionality.
Joe D’Alessandro, president and CEO, San Francisco Travel said, “The bold new design grabs the visitor the moment they arrive on the site with large, dramatic photos and streamlined navigation that allows them to easily explore, plan and search for their exact needs and interests. As the official marketing organisation for the destination, we have a tremendous amount of information. The new site makes it easy for us to share it. We want the site to be as clear and objective as possible. For example, for our partner businesses that have been reviewed on Trip Advisor, we include those reviews on their partner pages.”
The site was designed by the San Francisco team of Code and Theory which has created websites for NBCUniversal, Vanity Fair and Calvin Klein and is currently developing a new site for Visit California.
Two types of map technology are utilised to help with orientation and navigation. Mapbox provides functionality on the ‘Explore’ pages, allowing visitors to see places nearby their selected hotel, restaurant, shop or activity. Google Maps are used in other parts of the site to provide directions, alternate routes and real time traffic.
Content is refreshed regularly and San Francisco Travel has partnered with local experts and influencers to develop informative stories and information for visitors. Arts and culture content is curated and provided by SFArts.org and other contributors include The Bold Italic, Gay Cities, Pamela Busch and the tablehopper. Special event listings are curated by SpinGo, a new events platform with an office based in San Francisco.