NYC & Company announces promotional partnership with Sony Pictures entertainment on Spider-man: Far from home
NYC & Company, New York City’s official destination marketing organisation, announced a promotional partnership with Sony Pictures Entertainment on the highly anticipated release of Spider-Man: Far From Home. In 2018,NYC welcomed an estimated 13.3 million family visitors, a nearly six per cent increase over 2017. Family visitation to New York City currently represents 20 per cent of total visitation to New York City, with expected growth in the future. For kid-friendly NYC travel materials, guides and itineraries inspired by Spider-Man, visit nycgo.com/spider-man-far-from-home.
“We’re excited to partner with Spider-Man: Far From Home – starring a hometown hero and Queens native – to highlight all there is to do for families when visiting NYC. Adored by travellers of all ages, Spider-Man is an exceptional representative for the never-ending excitement found across the five boroughs,” said Fred Dixon, president and CEO of NYC &Company.
“New York is comprised of so many wonderful neighbourhoods and even though Spider-Man is far from home in this film he will always be ‘your friendly neighbourhood Spider-Man’ and a native New Yorker,” said Jeffrey Godsick, EVP of Brand Management and Global Partnerships, Sony Pictures Motion Picture Group.
In celebration of Peter Parker’s native roots to the Big Apple, NYC & Company has put together a list of Spidey-approved activities families can enjoy this summer in NYC, which can all be found on NYCgo.com, including “Spidey-Eye Views of New York City,” with 16 exciting sites across the five boroughs; “Swing by Spider-Man’s Home Borough,” showcasing must-see locations in Queens; and a complete guide to visiting NYC with family.
The campaign will be promoted through out-of-home media in the five boroughs, Boston and Chicago, social media engagement by @nycgo using the hashtags #SpiderManxNYC and #SpiderManFarFromHome, and TV spots running in NYC taxicabs. The campaign creative illustrates Spider-Man climbing the Unisphere in his home borough of Queens, incorporating NYC & Company’s global tourism campaign “Famous Original New York City” as well as the official branding for Spider-Man: Far from Home.
Spider-Man: Far From Home swings its way to theaters in India on July 4, 2019.