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National Tourism Organisation of Serbia expands its footprint in India in partnership with Beautiful Planet

National Tourism Organisation of Serbia has appointed Beautiful Planet Destination Marketing to expand its tourism activities in India. As part of the mandate, Beautiful Planet will be responsible for organising roadshows in Mumbai and Delhi and a group media familiarisation visit to Serbia. In a move to promote border free tourism, the Government of the Republic of Serbia adopted the decision on visa exemption for Indian nationals in September 2017.

Marija Labovic

On engagement with Beautiful Planet – Marija Labovic, acting director, National Tourism Organisation of Serbia, said, “Beautiful Planet has an excellent track record in destination representation. Outbound tourism from India is on a growth trajectory and we would like to be part of the growth story. Serbia has everything to offer the discerning travellers and we are geared up to cater to the needs and demands of the Indian market.”

Commenting on the same, Huzan Fraser and Beena Menon, directors, Beautiful Planet Destination Marketing, said, “We are absolutely delighted to be chosen as the India representative for the National Tourism Organisation of Serbia to market this new and exciting destination in the Balkans. We would like to enhance the visibility and image of the destination using the culture, history and diversity, to uniquely position the same in the market.”

Huzan Fraser
Beena Menon

Some of the features that make Serbia an incredibly attractive tourism destination include: UNESCO World Heritage Sites; National Parks; Adventure Sports like white water rafting, free climbing, flying, orienteering; diverse Fauna; Nature Parks; Sports and Recreating Activities like hiking, bicycling, walking and hiking; Mountain Resorts and Spa & Health Resorts; Monasteries and Museums.

Capital city, Belgrade, ranks among the oldest and largest cities in south eastern Europe. Belgrade at the confluence of the Sava and Danube rivers, offers many great places to visit, with Ada Ciganlija Lake – or the Belgrade Sea as it is known to the locals – Belgrade Fortress and Kalemegdan Park.

Western Serbia offers an entirely different landscape and experience. With the UNESCO World Heritage Sites and numerous mountains, rivers and lakes, it is the perfect place for sports in the great outdoors.

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