India emerges as Australia’s fastest growing market for tourist arrivals and spend
Arrivals from India to Australia have grown by 15 per cent for the year ended October 2017, with an influx of 294,000 visitors, compared to the same period last year. This makes India the ninth largest inbound market for Australia, and inches it closer towards achieving its Tourism 2020 goal of 300,000 visitors annually, three years ahead of target. Indian visitor spend in Australia for the year ended September 2017 reached AU$1.45 billion (approx INR 7,200 crore), an increase of 26 per cent over the previous year, making India the eighth largest market in terms of spend by tourists. With this double-digit growth in arrivals and spend for the fourth consecutive year, India has emerged as Australia’s fastest growing inbound market.
In mid-2017 the Australian Department of Immigration and Border Protection extended online lodgment of visitor visa applications to all Indian nationals.
Tania Gerlach, chief migration officer, Department of Immigration and Border Protection (DIBP) commented, “We are extremely pleased with the success of the e-lodgment process, with over 60 per cent of the total tourist visa applications now received online. The month of November 2017 has witnessed the highest-ever tourist visa lodgments. Online lodgment offers benefits such as 24/7 accessibility, electronic payment of the visa application charge and the ability to check the status of applications lodged online. Processing times for these visas will now be faster, as both applications and supporting documentation are immediately available to the processing office. This is good news for every Indian visitor planning to visit Australia, whether they are travelling for business or pleasure.”
Nishant Kashikar, country manager, India and Gulf, Tourism Australia, said, “It is an extremely proud moment for us to achieve the fastest growing market status in our 50th anniversary year of marketing Australia to the world as a visitor destination. Our focus on content integration initiatives, partnerships with airlines and Aussie specialist agents, and increased digital focus have been the cornerstone for these impressive results.”
To encourage travellers from India, Tourism Australia will continue to focus on promoting nature and wildlife, alongside aquatic and coastal experiences, under its global campaign – There’s Nothing like Australia. Targeting the high value traveller, Tourism Australia will also focus on promoting new products and destinations, through a variety of digital marketing initiatives, and leverage the power of advocacy through its ‘Friends of Australia’ programme.