Club Mahindra, aims to expand its network in the SAARC region with plans to fore into Sri Lanka and Bhutan. The aim is to provide its customer base more destinations to choose from both national and international. The company has also invested further in technology and has built a strong back office system to meet and address customer needs and to bring in a rather seamless guest feedback and delivery system. The club also also introduced Club M Select, which is an exclusive members-only program promising to them a curation of premium products and offerings. Speaking about the expansion plans and its commitment to offer quality service to its customers, Kavinder Singh, MD and CEO, Mahindra Holidays and Resorts India, said, “We are committed to our customers and hence invest heavily for their benefit. We have resorts spread across India both in popular and unexplored destinations. I would like to proudly say we have been instrumental in creating some unique tourism destinations. We have also invested in the F&B space by providing our guests with quality services. We are also focused to take forward the case of sustainable and responsible tourism through our specalisation. Guest experience for us is paramount and hence we have placed champs at our resorts, who are our own staff who are trained to provide our guests with a unique stay experience and provide them with quality leisure activities and soft adventure activities through out the day.” He was clear that the company is committed to further venture into new unexplored destinations within India and would like to spread their name into other known destinations internationally. The SAARC expansion is part of this plan.