Let’s travel together.

Enriching the Olympic experience

Samsung Electronics, worldwide Olympic Partner in the wireless communications equipment category, has upgraded its ‘Best of Britain’ mobile application, developed in partnership with VisitBritain, the national tourism agency. On day 31 of the Olympic Torch’s tour of Britain, Samsung’s global ambassador for London 2012, David Beckham, shared his best places to go on the app revealing the locations across the UK that he wants to visit with his family.

Exciting Olympic contents will lead the upgrade of the ‘Best of Britain’ app which launched earlier this year in partnership with VisitBritain to support the huge interest in Britain this year around the world. Beckham shares some of his favourite places to visit in the UK on the app as well as recommendations, accommodation and entertainment options provided by VisitBritain to help make London 2012 an Olympic Games everyone can enjoy both in and outside of the Olympic venues.

Inspirational content of key Olympic Torch Relay and competition locations are also on the app to help inspire future travel and create a lasting legacy for places associated with the Olympic Flame. Guides for key destinations such as Land’s End, Much Wenlock, Stonehenge, Liverpool and Dover all offer startling imagery and stirring content to allow international visitors to plan their next Britain itinerary.

Sunny Hwang, vice president & head of global sports marketing, Samsung Electronics says, “Samsung’s collaboration with VisitBritain demonstrates how we will provide a more enjoyable and exciting experience for anyone looking to take part in the Olympic Games this summer. Beckham is helping Samsung deliver an Olympic Games everyone can enjoy, and his support for the Best of Britain app shows his commitment to London 2012 as Samsung’s global ambassador.”

Sandie Dawe, chief executive at VisitBritain says, “Beckham is not only a global superstar, but an ambassador for Britain wherever he goes. To have his personal insight on what the world should come and see when they visit the UK gives the country a fantastic lift ahead of this year’s Games.”

Samsung and VisitBritain also extended their partnership to help more people experience the sights, emotions and stories of the Torch Relay, through innovative smart technology and social media by enabling VisitBritain’s Super Bloggers to join the Samsung caravan on key dates of the journey. The bloggers will capitalise on the unique access to tweet, blog and create stories that highlight the towns and cities celebrating the exciting moments of the Torch Relay, and showcase cultural landmarks across the UK.

Images and inspirational content will be posted via all of VisitBritain’s digital platforms, enabling people around the world to enjoy the iconic sites the Torch will be passing through. A unique interactive map has been created to allow potential visitors to ‘Follow the Torch’ as it makes its journey, and gain insightful information on locations along the Olympic Torch Relay route.

Samsung and VisitBritain will work together to add intriguing destination content each day as the journey progresses, aiming to involve more people from around the world to take part in the historic moment. The two organisations had announced an agreement in 2010 to celebrate the London 2012 Olympic Games and help promote Britain as a compelling destination by providing visitors with a wide range of social, cultural, and enriching experiences during their stay in the UK.