Club Med has commissioned Mumbai-based firm Blue Square Consultants as their PR representative in India. The decision was driven by the Indian subcontinent’s growing outbound demand, witnessed in the steady rise in arrivals from India, along rising spending power of Indian travellers. Blue Square Consultants will be responsible for conceptualization and implementation of innovative PR strategies for all of their resorts spread worldwide.
Commenting on the appointment, Xavier Desaulles, CEO of East and South Asia & Pacific (ESAP) said, “India is a priority market for Club Med owing to a vast market size and close proximity to many of our resorts in the Indian Ocean and Asian continent. The outbound numbers are increasing rapidly and it is time to strengthen our foothold with the expertise of Blue Square Consultants. Our latest association will only further bolster our existing efforts to ensure amplified media outreach and increased recall for Club Med brand in India. Our offerings are unique and specifically work for the Indian audience as we believe that holidays should be easy and carefree from the moment people leave their home. Keeping this in mind, we are confident that our brand will receive a positive response and look forward to welcoming more Indians to experience holidays by Club Med”.
Lubaina Sheerazi, COO, Blue Square Consultants added, “With extensive experience in the travel and hospitality space, Blue Square Consultants has been recognised as a leader defining the frontiers of Travel Representation in India. We bring with us deep knowledge and equity to the marketplace and are positive to drive effective results through our media campaigns for Club Med in India”.