Bermuda Tourism Authority (BTA) has announced the appointment of Bill Hanbury as CEO. He will report to the board of directors. BTA has also appointed five new employees. The former director of marketing and operations for Bermuda Tourism Board, Erin Smith will now join as director of research and business intelligence. She will support Bermuda’s tourism product development, marketing and investment strategies.
Tashae Thompson has been hired as the culture and leisure events manager. Thompson earlier worked for the Bermuda Department of Tourism, (BDOT) which officially hands over control of the industry to the BTA on March 1. She will be charged with developing and managing leisure and cultural events and experiences for visitors to Bermuda.
The former manager, sports marketing of BDOT Adam Barboza is now sports and event development manager of BTA. Barboza has been with BDOT since 2002.
Lyn Winford has been hired as creative services manager. She will be working with the marketing manager to develop all inventive resources for sales, trade shows and events, external customers, and agencies.
The former project coordinator Rasheeda Burgess will now join in the product and experience development department as assistant product development manager.