Shoes on Loose activates #Save Ladakh Campaign in collaboration with Ladakh Ecological Development Group & Ultimate Frontier Outlands

Shoes on Loose recently organised a clean-up drive at old Leh Town in collaboration with Ladakh Ecological Development Group and Ultimate Frontier Outlands promoting the idea of Recycle, Reuse and Reduce the use of plastic bottles. This activity aimed to help preserve the beauty of Leh and at the same time to create awareness of sustainable tourism. This is an initiative of freedom from plastic and to be a responsible traveller rather than just a traveller.

An awareness event was also held at Eco Park in Leh. The event saw the presence of Sonam Wangchuk, founding-director of SECMOL as an expert speaker; Tsering Samdup, deputy chief executive councillor and Dr Ishey Namgyal, MCL president as chief guests. The agenda of this event was to talk about the problems which Ladakh is facing due to the increase in garbage pollution and the massive use of plastic as well as water scarcity in Leh.

Kritagya Tripathi, COO & co-founder, Shoes on Loose stated, “As a responsible travel company, we believe that everybody has the right to witness the majestic beauty of the Himalayas but at the same time, it is the traveller’s responsibility to keep it clean. Because of these mountains and nature, we exist today and will exist tomorrow. The beauty of these places gives us a reason to travel. So, it is high time to educate tourists about ecological threats and trying to make a positive impact on the environment and society.”

Commenting on the same Sonam Wangchuk, founding director of SECMOL said, “For such a fragile and desert ecology like Ladakh, we need to reduce and reuse all that comes here. It is difficult to solve the problem completely on 3Rs basis, and therefore we need to come up with some innovative solutions to #saveladakh.”

Founded in 2011 by three passionate travellers from IIT Delhi, Shoes on Loose is one of the fastest growing experiential travel companies in the country. Driven by 40+ travel experts onboard, Shoes on Loose carved its niche in delivering end to end solutions in destination travel. Shoes on Loose is widely known for its strong foothold in travel to international destinations like Bali, Maldives, Singapore, Thailand, Sri Lanka, Europe, Japan, Dubai, Mauritius, Seychelles, and domestic destinations like Ladakh, Kerala, Rajasthan, Uttarakhand, Himachal, North East, Goa, Kashmir.