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‘We are planning to take KTM outside Kerala’

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What will be the USP of KTM 2014?

Abraham George

Introducing new products like village experiences, wedding tourism and sports tourism will be the USP of KTM 2014.

The Kerala Government has cut luxury tax on convention centres and auditoriums with a daily rent exceeding Rs 20,000 to 10 per cent from 20 per cent in the state budget announced in January this year. How do you see this sop as benefitting the Kerala MICE market?

Reduction in luxury tax for MICE will definitely increase MICE business as Kerala can offer value added experiences better than any other state.

Any promotions to increase the reach and viability of KTM?

Introduction of new marketing strategies and use of new age social media will definitely take KTM to new markets and expand its reach to more regions.

Apart from the KTM held every two years, has the KTM Society ever considered conducting road shows in the alternate year to increase awareness and brand visibility?

Yes, we are planning to take KTM outside Kerala and organise road shows in partnership with Kerala Tourism.

To bring in huge volumes of MICE traffic, Kerala Tourism will need to develop new and unique MICE venues in the state. Your comments.

There are new venues coming up in different centres of Kerala. Two big time convention centres are to be commissioned in the next two years time in Kochi, which will give a fillip to our MICE business.

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