You watched her play, lose her first tooth, graduate from high school and live on her own for the first time. Now your little girl isn’t so little anymore and she’s getting married. You’re reliving the memorable moments in her life with fondness and looking forward to the days ahead as your daughter becomes a wife.
As you think about all you need to do, to prepare for her wedding day, you may wish you had started planning sooner. There are a lot of items on your ‘to-do’ list before your daughter ties the knot. One of them being choosing an ideal location to make the wedding a ‘memorable’ event in her life. Today, ‘Destination Weddings’ have become an aspiration for the burgeoning Indian ‘high net-worth’ individuals.
From exotic domestic and international locations, choicest of continental and Indian cuisines, Bollywood style designer sets, entertainment and leisure activities, spectacular fireworks, et al – Indian weddings are literally going places.
Vedic Village Spa Resort, located on the outer fringes of Kolkata, is one such exotic locations, which has caught the imagination of the local high networth individuals (HNI) by successfully hosting many such ‘theme weddings’ in the recent past. Over the years it has become a much sought-after destination for high-end weddings and MICE events.
The Spa Resort, spread over an area of 150 acres is situated at Bagu-Rajarhat is near to the Kolkata International Airport and only 50 minutes drive from the centre of the city.
The state-of-the-art banquets with adjoining lawns and ‘Cerebrum’, the internationally styled 70,000 sq ft, convention centre is ideal to host these ‘theme weddings’ and other MICE events.
The property has different luxury accommodation options for the guests and offers 225 luxury rooms in the form of a Zamindari Suite, 18 deluxe villas, 10 earth villas, two-bedroom suites, Aqua Home Rooms, Standard suites, Deluxe Resort Bungalow rooms and studio rooms.
Added to this, then there is ‘V Den’ -the leisure and entertainment centre for the youth to host their ‘Bachelor’s Party’. It has a four-lane international standard bowling alley, which is an added attraction for guests.
‘Sanjeeva’, the international class medical spa offers both ayurvedic and naturopathy-based treatments to customers.
Today, Vedic Village has created a niche as a wedding destination for high net-worth individuals and has lured wedding clientele not just from Kolkata but also from neighbouring states and countries.
“We market ourselves as an exclusive wedding destination. Today we offer the complete wedding experience from pre-wedding events like ‘Sangeet’, the main wedding event and other support services,” says Biswajit Syam, director – sales and marketing, Vedic Village Spa Resort.
Syam explained, “The design, décor and ambiance of the property and the standard of services we offer at Vedic Village along with our expertise in organising innovative events offer a one-of-a-kind experience to the wedding clientele, who has been returning to our fold time and again.”
Explaining on how Vedic Village is positioned differently from any other conventional MICE or wedding locations in this part of the country, he elaborates, ‘”Guests mainly prefer to be away from their work during a family wedding but at the same time they would also like to be in close proximity to their work place in case of any emergency. Vedic Village with a Kolkata address ideally suits this requirement.” The resort has successfully conducted nearly 50-odd high-profile weddings over the last two wedding seasons with guests coming from across India and even abroad. The target is to take the number to 100 weddings soon.
Syam points out that the families have to just come, relax and enjoy. “Our team of experts will conceptualise and design the main event, chalk out the event flow, entertainment and leisure activities and decide on the cuisine from different international and national options according to client requirements. Our event management department and logistics team, can handle them easily”.
There are expert chefs who help in designing and executing the menu as per the requirements of the guests.
“Weddings have become an integral part of revenue generation in Vedic Village Spa Resort. Aggressive marketing through various marketing tools and mediums is our strategy, so that we are visible in the client’s mind through at least nine months in a financial year. We also participate in various national and major international travel trade expositions like ITB – Berlin or WTM – London and at major wedding fairs,” says Syam.
Now, ‘wedding anniversaries’ too are becoming important amongst a family’s event calendar. Nuclear families get together to celebrate ‘wedding anniversaries’. Vedic Village is also providing an ideal setting and specialised customised services to celebrate ‘wedding anniversaries’,” he adds.