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Trafalgar launches 2014 Europe and Britain brochure

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Rituparna ChatterjeeMumbai

Nicholas Lim

Trafalgar has launched its 2014 Europe and Britain brochure which has more than 104 itineraries. Five new itineraries have been included in the 2014 brochure which include – Northern Spain, Swiss Delight, The Balkans and Venice, Delights of London and Paris, Wonders of Europe including Eurostar, along with two new stopovers – Dubai and Abu Dhabi. As part of this brochure, Trafalgar has extended their savings plan to 10 per cent till February, 2014 and 7.5 per cent till April, 2014 through the travel season in India. The brochure is aimed at targeting the high-end Indian leisure travellers. Speaking on this, Nicholas Lim, president – Asia, The Travel Corporation and regional director – Asia, Trafalgar said, “The travel season here in India, especially in Mumbai is from April to May and this savings plan is extended right through the travel season. Through this we are encouraging travellers to book early since India is a late booking market.”

Though their products are targeted at high-end FITs and family segment, they are not currently looking at catering to the MICE segment. However, they have the facilities for the MICE segment. “We do not cater to MICE but we do have the facility to host MICE. If someone wants to take a group of 100 MICE travellers to Spain, then we have a division to customise their requirements,” explained Lim.

Trafalgar’s focus on the luxury segment has been influenced by this segment’s continuous growth in India. “Luxury travellers are the fastest growing travel segment in India especially the senior citizen segment who have a high disposable income and have more time to travel on back to back holidays. Another fast growing travel segment is professionals between the age group of 40 and 54 who appreciate value and quality of experience,” he opined. Speaking about the current growth in luxury travel in India, Lim stated, “This year the numbers have grown remarkable well. India has shown an 88 per cent growth this year, which is huge for us. Though India is not the biggest market but it the fastest growing market in Asia. Australia and New Zealand are considered to be luxury destinations in India because of distance and cost.”