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Tea Board of India partners with India Tourism for ATM 2013

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REEMA LOKESHMumbai

The Arabian Travel Market 2013, scheduled from May 6-9, in Dubai, will witness a new addition to its otherwise well established tourism offering, as Tea Board of India has partnered with India Tourism to display the rich aroma of Indian `chai’ at the event. The ministry is keen to promote and brand the top class variety of Indian tea, which according to Vikas Rustagi, regional director (West Asia and Africa) India Tourism – Dubai office, is in high demand in the Middle Eastern region.

The event will act as a perfect platform for India to showcase its tourism wealth and niche portfolio in the luxury, wellness, health and medical tourism space. The India Tourism pavilion at the venue will host around 28 participants spanning across various tourism specialisations, while ATM 2013 will witness more than 85 participants including the Indian pavilion entities.

Rustagi added, “India Tourism has chalked out interesting attractions during the four day event, with special displays of Indian art, culture, Bollywood events and more. We have a strong delegation of tourism specialists.” Further, India Tourism is scheduled to hold an exclusive press conference, which will focus on highlighting India’s niche products and its tourism potential followed by an India tourism evening, which will showcase performances ranging from folk to bollywood.

According to the ATM site, India Tourism pavilion AS6720 will have the following players, namely Abad Hotels India, Air India, Ananda in the Himalayas, Ayur County Resorts, Munnar, Cal India Tours & Travels, Carnoustie Beach Resort and Ayurveda Spa, Citrus Hotels & Resorts, Creative Tours & Travels, ITDC, Indo Asia tours, Intersight tours and travels, J&K Tourism, Jaypee Hotels, Kerala Tourism, Kingdom of Dream, Le Passage To India (LPTI), Meghalaya tourism, Poovar Island Resort, Ramada Resort, Ramee Group of Hotels, Sanyog Gupta Voyages, T&U Leisure Hotel, Munnar/ Kofiland, Thekkady/ JJ Holiday Resorts, The Paul Resorts & Hotels, The Siena Village, Top Travel & Tours, Trail Blazer Tours India, Travel Corporation (India), Vasundhara Sarovar Premiere, Vythiri Resort.

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