ETW STAFF – Mumbai
In a bid to increase the number of tourist arrivals to Taiwan, the Taipei Economic and Cultural Centre has opened its office in Chennai and will start providing consular services by end of 2012. As part of its promotional activities, the Taiwan Tourism Bureau recently held a press conference at the Trident in Mumbai to announce its marketing activities and plans for the year. Apart from Noel Saxena, India representative, Taiwan Tourism Bureau, the conference also saw the presence of Frances Chung-Feng Lee, deputy representative, Taipei Economic and Cultural Centre in India, among other dignitaries.
During the conference, Saxena informed that Taiwan Tourism Bureau representation office in India plans to attract meetings, incentives, conferences/ conventions, exhibitions (MICE) segment from the Indian market. For the same, it is looking at promoting destinations such as Taipei, Kaohsiung and Taichung city. In the coming months the bureau also plans to organise a number of educational seminars for the travel trade and other corporate entities.
“The destination has the potential of becoming an important MICE destination for the Indian travellers. The bureau is currently working on a number of MICE incentive plans with increased benefits which will facilitate MICE movements to Taiwan. These include: exclusive FAM trips for MICE publication and MICE organisers, corporate FAM trips and exclusive itinerary for MICE FAM trips. We are expecting more number of MICE traffic from India as awareness of the destination increases,” added Saxena.
Talking about Taiwan’s offerings for the Indian market, Lee said, “Taiwan is a year round destination. From the magnificent sights to modern architecture, the destination has it all. It makes an ideal destination for Indians be it FITs, honeymooners or MICE groups.”