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STB brings in new ‘Shiok’ tourism offerings to India market

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‘Shiok’ seems to be a word in Singapore that is used to express ultimate happiness and Singapore Tourism Board (STB) aims to bring in the ‘Shiok’ experience for its Indian clientele by unleashing its second phase of marketing campaign for the Indian leisure travellers, titled ‘Singapore – The Holiday You Take Home With You’, showcasing latest tourism offerings in the region.

Apart from the established Universal Studios Singapore, Sentosa and Night Safari, the country has added, the Gardens By The Bay, Marina Bay Cruise Centre Singapore and the soon-to-be-opened Marine Life Park at the Resorts World Sentosa and River Safari into its product fold to ensure incoming business from both first timers and repeat visitors.

“Singapore continually evolves its tourism offerings. The country’s tourism appeal received a major boost after the opening of the two integrated resorts. Within the next six months new attractions and various experiential offerings will help push this tourism transformation even further. Increasingly, the discerning global Indian travellers seek fresh and varied travel experiences catering to their passions and interests.

Singapore offers a concentration of personalisable leisure experiences and with ‘Singapore – The Holiday You Take Home With You’ campaign, we continue to engage and connect with the Indian travellers. We are happy to collaborate with our partners – Thomas Cook and Mercury Travels, who have partnered since Phase One of the campaign; and MakeMyTrip and Kuoni India, who have come onboard for the Phase Two, to reach out to travellers and ensure that they have wonderful holidays in Singapore.” said Chang Chee Pey, executive director, South Asia, Middle East and Africa, Singapore Tourism Board. STB is partnering with the four travel agents, with pan-India presence to promote Singapore’s leisure offerings on print, digital and social media.

Sharing his views on the new attractions, G B Srithar, area director, South Asia, marketing, STB, said, “Singapore is the ideal family holiday destination for India. The tourism products that the board designs and implements are the result of extensive research, analysis and sustainability study. It comes to you after a long homework and hence most of the products have seen consistent success.”

Gardens by the Bay opened in June 2012 has highlights like the Flower Dome and Cloud Forest cooled conservatories, 18 Supertrees, changing floral displays in the Flower Dome, a specially choreographed light and sound show at the Supertree Grove, and a series of interpretive media and narratives that bring to life the story of plants. Marina Bay Cruise Centre Singapore marks a significant development for the cruise landscape in Singapore and the ASEAN region. It delivers an enhanced and seamless travel experience for cruise passengers.

The terminal serves to further anchor Singapore’s position as an attractive homeport for cruise lines with it state-of-the-art facilities and proximity to the new Marina Bay precinct and Singapore Changi Airport. The recently opened Marine Life park has become the main attraction at Resorts World Sentosa (RWS) and is considered to be the world’s largest oceanarium. River Safari, scheduled to open in first quarter 2013, will be Asia’s first river-themed park, with the largest collection of fresh water wildlife.

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