ETW STAFF – Osaka
Canadian Tourism Commission’s (CTC) recently concluded its fourth annual Showcase Canada Asia 2012 event which was held in Osaka, Japan. Attended by four of CTC’s key international markets – China, Japan, Korea and India, the event witnessed participation from over 250 buyers and 87 sellers. The event saw approximately 40 Indian agents and the response from the India market and buyers was positive as they felt the destination is definitely getting increasingly serious and committed to the India market over the years. Showcase Canada Asia which has a proven format of pre-scheduled appointments and networking events, allowed Canadian sellers to meet with buyers from in an intense business-to-business marketplace.
As the brand continues to build on the success of Showcase Canada Asia 2011 in Busan, Korea, the focus continues on efforts to excite and intrigue not only existing but new potential operators to include Canada in their itineraries. Led by the team in Japan under Maureen Riley, the trade action unfolded over five days at the Ritz-Carlton in Osaka, Japan. The Showcase started with briefings by market experts who came from the four nations. With over 250 buyers, 145 representatives from 87 seller companies from across the country. With an efficient four-nation format, Showcase Canada Asia has become a must-attend part of many Canadian sellers’ and international buyers’ marketing and sales plans.