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SeaDream Yacht Club to foray into India in October 2013

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KAHINI CHAKRABORTY Mumbai

SeaDream Yacht Club is set to foray into India with a series of voyages in Asia and Northern Australia in late 2013. Targeting high-end luxury clientele, the company’s target markets in the first year will be tier one and tier two cities from North and West regions in India. SeaDream Yacht Club will be represented by In Rhythm, a destinations marketing firm, in India who will play an instrumental role in building the brand SeaDream and educating the Indian travel trade and target segments about their ultra luxury yachting voyages through strategic sales and marketing approach.

SeaDream II will sail to Asia after completing her 2013 Mediterranean season. The ship will arrive in Mumbai in late October 2013. From Mumbai, SeaDream II will sail to Goa and Kochi, before arriving in Colombo. SeaDream will also spend a day at Port Blair before sailing to Southeast Asia. SeaDream has 56 stateroom twin yachts, state-of- the-art facilities, personal service provided by a crew of 95, inclusive open bar, ocean view accommodations, luxury spa and world class cuisine.

Sudesh Kishore

Talking exclusively to Express TravelWorld on how potential is the Indian market for the company, Sudesh Kishore, president, SeaDream Yacht Club, India/corporate chef, SeaDream Yacht Club said, “This is the first time that SeaDream Yacht Club will be introducing its luxury yachting voyages to the Indian elite. For us, people from everywhere in India are potential as long as they believe in experiencing the best in the world. SeaDream is about sentiment and personalised experience and not just vacation.”

SeaDream will focus on educating the Indian travel trade through participation in trade shows. It will also work closely with the trade to support SeaDream’s business growth, in the Indian market. When asked on the evolution of the Indian traveller in terms of choosing a cruise vacation compared to foreigners, Kishore added, “Indians have turned into global citizens and want to experience the best in life. They are aware of the luxury travel options available.”

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