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Poland Tourism to launch specialist programme for India market

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Rituparna ChatterjeeMumbai

Emilia Kubik

Polish Tourist Organisation will be launching their Poland Specialist Programme for the India market on May 30, 2014. The programme will consist of five modules, each module being divided into different categories providing various information on the destination including – tourist attractions, cities, infrastructure, transportation, accommodation, convention centres, etc. Each module will be terminated with a certain number of questions. One needs to score a minimum of 60 per cent to become a Poland Specialist. Those who score a higher point will be given silver and gold certification accordingly. Apart from India, this programme with also be launched in China.

Meanwhile, Polish Tourist Organisation is also promoting Bollywood tourism. For the same, the tourist organisation recently organised a film roadshow in India wherein they had collaborated with the Film Commission Poland, and various film studios in Poland to meet Bollywood production houses. Speaking on the sidelines of their marketing and branding campaign, ‘Polska – Come And Find Your Story’ held in Mumbai, Emilia Kubik, ‘I like Poland’ project leader, department of marketing planning, Polish Tourist Organisation stated, “We have been meeting Mumbai-based film production houses and directors to convince them to shoot in Poland. We are hoping for few projects to happen this year and in 2015. The first Hindi film would be ‘Kick’ starring Indian actor Salman Khan, wherein a part of the movie has been shot at Warsaw. Next project is with Excel Entertainment, where the movie will be shot in Krakow.”

Poland is also aggressively looking at tapping the MICE market from India. This year two new convention centres – Ice Krakow and Expo Krakow – are opening in Poland. Ice Krakow is expected to open in October 16 and Expo Krakow soon. When asked about the number of arrivals from India to Poland, Kubik stated, “Poland recorded 35,000 overnights from India in 2013. For Poland, Mumbai is the largest source market followed by Delhi.”