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Luxury self-drives come of age in India

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Sudipta DevMumbai

Cougar Motorsport provides end-to-end luxury self-drive experiences to its select clientele of top executives and businessmen. Ashish Gupta, founder and director, Cougar Motorsport believes that with the increase in indulgence of people in luxe products and services, the concept of luxury in India has changed dramatically over the years, and this holds true for luxury self-drives as well. “The trend of road travel has picked up over the last few years among Indian travellers owing to the improving road infrastructure and growth in the sales of SUVs. While there are numerous platforms which offer self-driving experiences to people, what was lacking was the ‘luxury’ element in road travel. This is where we decided to launch Cougar Motorsport with an aim to cater to the needs of the luxury segment in road travel,” said Gupta, pointing out that his company offers a platform to corporate honchos for indulging in their dream of testing their expensive cars to the best of their ability.

The bespoke driving experiences offered to the HNI segment include arranging the participants’ stay in the best and most luxurious accommodations en route to offering service support as well as providing medical back up. Leh and the Thar Desert are all-time favorite destinations for driving enthusiasts. “Manali-Leh stretch, apart from being picturesque, boasts of one of the highest motorable roads in the world and thus draws a large number of people annually,” said Gupta, adding that people have also started taking an interest in tiger reserves in central India as well as the beautiful coastal roads in the Western Ghats. The signature events of the company – The Desert Dash, The Himalayan Dash, The Coastal Dash and The Sanctuary Dash – are also built around these routes.

For a company that has so far only conducted luxury self-drive experiences, Cougar Motorsport has just finished the launch edition of the Force Gurkha Rainforest Challenge, India’s first international off-road motorsport event. This extreme motorsport event is successfully conducted in seven countries.

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