SUDIPTA DEV – Mumbai
From tourism point of view Liverpool Football Club has been studying the different markets and patterns/ preferences of visitor arrivals. Liverpool Football Club is getting more and more popular in India and an increasing number of people are following the club, stated Tom Cassidy, commercial tourism manager, Liverpool Football Club. “We have got many visitors coming over from India. They range from people coming for the games, to watch a match or for the stadium tours. Stadium tours are suitable for individual travellers or groups. So when groups arrive if they want we can have one of our former players to take them for a stadium tour,” he added.
There are many tourism focused hospitality packages that give ultimate match day experience – from five course dining to relaxing in the Boot Room. The tours enable fans to get behind the scene experiences at Anfield – the home of Liverpool FC. “If people are coming all the way from India we need to give them a good product. We do have a large fan base which is getting bigger,” stated Cassidy.
There are a number of experience products as well that allow visitors to stay with one of the former players. “This is quite unique. Next year we are launching a five-day version of this. So people can stay at Liverpool for five nights and the last day will see them playing on the pitch and on field. In between there will be lot of training from some of our players and coaches. So we are really trying to come up with new ideas for visitors,” he said. This will only happen at the end of every season.
There has been an increase of people from India visiting on a match day for the games. According to Cassidy there have also been increasing arrivals from international supporter groups and international members.