KAHINI CHAKRABORTY – Mumbai
Launched in the year 2001 online travel information provider and meta search website for flights and hotels, JourneyMart.com is working on advancing its product offerings. The company is leveraging technological advancements and is introducing application-based technology. As part of its agenda, it has enhanced its holiday planning tool -Destination Explorer – combining various city getaways and holiday ideas by catering to 17 genres namely heritage, beach, luxury, music festivals, culture, etc. It is also going to launch a mobile application wherein travellers can get information on the move. The other online tools currently on offer include: holiday ideas; city getaways; features; flights; hotels and cruises.
Speaking exclusively to Express TravelWorld about company’s plans and investment Varun Chadha, COO, JourneyMart.com said, “As we have our in-house technology team, enhancing our product offerings is a continuous process. But apart from investing in technology, we are also looking at reaching out to specialist who are into niche segments like heritage, luxury trains, beaches, etc. We are identifying new trends to be more comprehensive in our offerings which will enable us to be different and add more value. Presently we have five lakh visitors on our website and are looking at doubling this in the next six months.”
When asked about how is the company braced to set a niche for itself considering the current competitive scenario in the online space, Chaddha opined, “We are well placed in the online market and are not taking on the online travel agents. Since the online segment is heavy on transactions there is a huge space for gathering information online. However, the issue is the credibility of the source. With Destination Explorer we have responded to travellers by offering them a comprehensive and credible source of information for their research and travel planning stage. The tool gathers exclusive content and individual preferences to recommend the most suited holiday experiences to a user. With fundamental travel criteria’s integrated within the search such as one’s Reason to Travel, Season to Travel, preferred travel time and duration, we ensure that users have all they need to find their ideal holiday destination.”
In order to be on top of the mind of more number of travellers, as part of its marketing strategy the company recently launched a TV campaign highlighting holiday ideas. “We are heavy on promoting our offerings in the online space and social media websites. On the B2B front, we are open to working with travel agents and we have learnt that they do visit our website for information during their research.”