SAYONI BHADURI – Mumbai
Jaypee Hotels has introduced a combo package promoting their two hotels – Jaypee Palace Hotel & Convention Centre Agra and Jaypee Greens Golf & Spa Resort, Greater Noida. “We have floated a combo offer for our Noida and Agra property especially focusing on the inbound and domestic market,” said SM Azmat, senior joint president – sales and marketing, Jaypee Hotels. This has been devised with the aim of extracting maximum benefit of the Yamuna Expressway (also built by Jaypee Group) connecting Noida and Agra. In addition, to promote Jaypee Greens the company has tied up with cinema theatres for marketing campaign.
The Agra property traditionally has attracted inbound and domestic travellers. “With 341 rooms and extensive conference facilities, Jaypee has been responsible for bringing Agra as a major MICE destination. The benefits also spill over to other hotels in the city,” Azmat said. The hotel can accommodate up to 5000 pax in its conference facilities. “We are gearing up for two major medical conferences in 2014,” he added. The hotel’s business is 50 per cent by MICE and the hotel sees an average 75 per cent annual occupancy. The Greater Noida hotel is part of a gated community with a golf course and the first Six Senses spa in the country. “The hotel is also in close proximity to the Buddh International Circuit; we have been the partner hotel for two years and will remain so for the foreseeable future,” he said. This is because the circuit has also been developed by the parent company – Jaypee Group. Jaypee Residency Manor, Mussoorie caters primarily to domestic and MICE business. “We recently have added 41 keys earlier this year to the hotel taking the total inventory up to 135 rooms,” Azmat informed.