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Hertz to promote USA self-drive holidays in Asia

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ETW StaffMumbai

Hertz is launching a campaign in Asia to promote self-drive holidays in USA. The company is offering 15 per cent off rentals for all car groups in USA until July 31, 2014. Thereafter, it will offer 10 per cent off all car groups, including the three collections, until December 31, 2014. About 8.3 million people from Asia visited USA in 2012 and this is forecasted to grow almost 60 per cent by 2018.

Hertz has a wide-ranging car fleet available in USA, from Adrenaline Collection and Prestige Collection to eco-friendly hybrid vehicles (Green Traveller Collection) and family-friendly models (Standard Car Groups). The offer aims to boost the already growing number of car rentals in USA from this region’s leisure premium holidaymakers of ages 25 and above.

With its robust outbound leisure travel market, Singapore is likely to be a key contributor to this growing number. Singaporean residents are expected to make some 8.7 million trips in 2014 and this is projected to rise to 11.8 million by 2020.

Those who visit USA are likely to head to Los Angeles, San Francisco, Las Vegas, Orlando, Hawaii or New York, with these being the most popular car rental pickup locations among Singaporean customers. While many choose standard cars, such as Toyota Corolla and Nissan Xterra SUV, a growing number are opting for more specialised rides, with top choices being the Chevrolet Camaro SS convertible (Adrenaline Collection), the Mercedes GL450 (Prestige Collection) and the Toyota Prius Hybrid (Green Traveller Collection).

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