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Dubai to launch three-month campaign ‘Summer is Dubai’

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ETW STAFFMumbai

Dubai is launching ‘Summer is Dubai’, a three month campaign from June 7 – September 7, 2013. The objective of the campaign is to demonstrate to residents and visitors from around the world, the extensive leisure and tourism offerings of Dubai. The campaign aims to attract visitors to the emirate during an eventful three month period featuring the festivals, special occasions and celebrations that are a feature of Dubai’s annual summer season including Dubai Summer Surprises and Modhesh World, and a number of other events, before the season moves into Ramadan in Dubai and finally Eid in Dubai.

His Excellency Helal Saeed Almarri, director-general, Department of Tourism and Commerce Marketing (DTCM) said, ‘Summer is Dubai’ is in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE vice president and prime minister and ruler of Dubai, to position the city as the region’s ultimate family tourism destination throughout the year, and especially during the summer season. The unique attractions, rich diversity and range of events and entertainment, world-class infrastructure, facilities and services, and enticing shopping offers are complemented by the attractive value for money offered by hotels and restaurants, making Dubai the ideal summer destination for visitors from around the region and the world. The campaign has the support of His Highness Sheikh Mohammed and is part of the strategic measures that are being undertaken to double visitor numbers to Dubai to 20 million by 2020.”

This summer a wide range of world-class events including Dubai Sports World and the Dubai Rock Festival will provide activity and event options. Visitors and residents will also be able to take advantage of many promotions and value for money offers, for example leading hotels in Dubai will reward families who check in for a minimum three-night stay offer that gives a maximum of two children under the take age 12 the opportunity to stay at the hotel for free, including complimentary breakfast, lunch and dinner.

Her Excellency Laila Mohammed Suhail, CEO, Dubai Events and Promotions Establishment (DEPE), an agency of DTCM said, “We are committed to offering events that cater to the aspirations of residents and visitors during the summer and our range of offerings will reflect the campaign line ‘Summer is Dubai’.

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