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Corinthia Hotels targets segments like high-end leisure and corporate travellers in India

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Mathew Dixon

Mathew Dixon, senior commercial director, Corinthia Hotels recently addressed the travel and media fraternity at Taj Mahal Palace & Towers, Mumbai to connect with the people and look at ways on how to achieve more tourist arrivals to come stay at  Corinthia Hotels from India.

Corinthia is a collection of hotels founded by the Pisani family of Malta in 1962. The hotels are located in London, Budapest, St Petersburg, Prague, Lisbon, Tripoli, Khartoum and Malta.

Speaking exclusively to Express TravelWorld, Dixon says, “We have partnered with Outbound Marketing to bring the message of  Corinthia to the India market. We also wanted to make sure, now that we have the hotel brand established in London which is a top luxury hotel in they city, what exactly does  Corinthia stand for. We are a family company, started on the islands of Malta, 53 years ago and the brand has been with the same owner and chairman ever since. We always look for the right partners to collaborate with but mostly we like to keep things within the family business and that’s what makes us very unique. We know every square inch of the property and this helps us to serve our guests better.” He further emphasies the segments  Corinthia Hotels is looking at in India like the wedding segment, corporate market and has several conference centres in the hotels around the world. “The hotels are very much in sync with the needs of the Indian market. We have one opening in Dubai in 2020 with great additions to Jumeriah beach. We will also be opening one in Bucharest, that will become one of the hallmarks  Corinthia stands for. We also run some of the finest destination centre spas in many of our hotels,” he comments.

When it comes to room occupancy from India, Corinthia hotels has observed a four percent room occupancy and Dixon stresses on how he plans to make that number grow to eight percent in the next five years. He opines, “We have our representation centres that cover all the major cities in India like Mumbai and Delhi. Our London branch is the calling card and we have always felt that the Indian market covers many segments we want to cater to. We work with the populations that surround us for example in Libya as this helps to strenghten our economic ties with them. “ Dixon further mentions how apart from the event held at Mumbai, he is looking at one to one focussed meetings with key travel agents to get the message of  Corinthia Hotels to the Indian travellers and how  Corinthia Hotels will always be a brand guests can trust and be comfortable with.