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Chamonix Mont Blanc and Geneva co-brand in India

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REEMA LOKESHMumbai

Chamonix Mont-Blanc and Geneva Tourism Board have joined forces to showcase and promote the two destinations together in the Indian market. A dedicated leisure package for the Indian market has been launched to lure FIT Indian travel agents to promote the destinations together. In an effort to strengthen the position of the destinations and showcase the combinations of the two products, Chamonix Mont-Blanc and Geneva Tourism Boards together with Swiss International Airline, hosted a 15 member delegation in March 2013.

The educational FAM targeted luxury FIT players from Mumbai and Delhi and endeavoured to showcase high-end leisure experiences of the two destinations. Aspects such as the visit to Aiguille du Midi in Chamonix, guided visit of the old town in Geneva, skiing experiences on the amateur slopes at the foothills of the Mont-Blanc, browsing through Piaget Time Art Gallery, as well as diversified gastronomy experience from organic vegetarian fare to local gourmet meals accompanied by views of the glacier Mer de Glace in Chamonix to Michelin star Indian meals in Geneva and wine tasting in quaint wine estates in the backyard of down town Geneva, form highlights of the experience.

Premium luxury hospitality partners such as Relais & Chateaux in Chamonix and InterContinental in Geneva, as well as high end transfers with partner Elite Car Rentals and a drive through down town Geneva with super cars Land Rover and Mercedes completed the luxury experience. “Promoting Chamonix Mont Blanc and Geneva together is not only strategic but almost natural, as the closest international airport to Chamonix is in Geneva. In a small distance of only one hour, and a small geographic ambit, visitors can enjoy and take advantage of versatile and diverse tourism offerings. The landscapes are both contrasting and complementary to each other. While Geneva is an urban tourism capital and abounds in lake activities, Chamonix is an alpine haven with eclectic charms of a city. Visitors can enjoy sports and adventure, Chamonix offers more than 45 outdoor sports between summer and winter from soft adventure and is also a golfer’s paradise,” said Sheetal Wadhwa Munshaw, representative to Chamonix Mont Blanc Tourism Board in India.

She added that the team has also designed an attractive itinerary from wednesday to sunday for the trade with special offers and attractions. Beatrice Dolder, Indian market representative of Geneva Tourism and Conventions, is confident of the well designed itinerary put forth for the India market, She added that, “The package suits the requirements of the Indian FIT clientele. It is diverse and well structured with the weekday accommodation being provided in France region while the weekend offering in the Swiss region.”

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