SAYONI BHADURI – Mumbai
Expecting good business from India in the upcoming festive season is Atlantis The Palm Dubai. Lisa Goswell, VP International Leisure Sales, Atlantis The Palm Dubai said, “Business in the fourth quarter is looking strong for us especially for India as compared to last year. The rates will be 30 per cent lower than last year.” This will further add to an improved business with 2012 being a record year with double digit growth.
Goswell also informed that apart from the usual target market of families, Atlantis The Palm Dubai will now also look at newer segments. “As Dubai continues to grow as a weekend destination, we are looking at an increase from travellers who fall under the double income no kids category. This is the new segment we are trying to develop,” she said. Wedding promotions are also something that they are keen on developing further, “We also continue to develop the weddings segment. Having weddings in Dubai seem to be a great way for families to meet. We do an average of 10-12 weddings in a month, this includes Indian weddings,” she added.
Atlantis The Palm Dubai has been continuously promoting the hotel and its entertainment options in the Indian market since its opening in 2008. Continuing with these efforts, Goswell informed, “We intend to continue our efforts in India and have planned investment for an innovative travel trade initiative.” She did not delve further into the details of the initiative. India is the third best performing market and remains in the top 10 source markets for the property. India is third to China and Saudi Arabia.”