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United Airlines launches beta version website

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United Airlines has unveiled the beta version of the company’s new homepage and flight booking features for united.com. The new site encompasses everything from searching and sorting flight options to reserving and buying tickets. The site offers a modern and touch-friendly design, along with new personalised features and tools to help customers select the best flights and travel options to meet their needs.

The airline will officially launch the new united.com this summer after additional customer feedback and further refinements. The new flyer-friendly functionality includes a chance to search, sort and filter the perfect flight. Whether it’s Wi-Fi availability, preferred connection cities, aircraft type, in-seat power or the inclusion of nearby cities, they can sort, filter, include and exclude a variety of preferences to narrow or expand search results.

Scott Wilson, vice president of merchandising and eCommerce, United Airlines said, “We reimagined the flight booking experience from the ground up. Much more than a facelift– we kept our customers’ needs and preferences for personalised travel at the centre of the design to offer an entirely new and improved experience altogether.”

Search results automatically display pricing for a 15-day window to show customers more options, and fares are displayed in ‘each way’ increments to give customers added flexibility and clarity when building their travel itineraries. The new homepage also features widgets customised to MileagePlus members’ travel histories including a quick-view of upcoming trips, saved searches and alerts, to name a few.

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