Think Strawberries to represent Ferrari World and Yas Waterworld Abu Dhabi in India
Think Strawberries has been appointed as the sales, media, marketing and PR representative in India for the Abu Dhabi based leisure management company Farah Leisure Parks Management L.L.C. – managers and operators of Ferrari World Abu Dhabi and YasWaterworld, Abu Dhabi.
Ferrari World Abu Dhabi and YasWaterworld are the front-runners among the Yas Island attractions. The world’s first Ferrari-branded and largest indoor theme park, Ferrari World Abu Dhabi is the destination for thrill seekers and racing enthusiasts, featuring the world’s fastest roller coaster – Formula Rossa. And with 20 diverse rides and attractions and exciting live shows, there is plenty of fun and entertainment for every member of the family.
YasWaterworld, the UAE’s first mega waterpark, offers a thrilling range of 45 rides, slides and attractions. The park experience is inspired by local Emirati pearl diving heritage, following the fun adventures of a young Emirati girl in pursuit of a giant pearl that had once brought prosperity to her village. It houses the biggest children’s play area in the Middle East which makes it an enticing family destination.
Bruno Wiley, director of sales, Farah Leisure Parks Management said, “Ferrari World Abu Dhabi and YasWaterworld enjoy a wide popularity with Indian travellers to the UAE, and the trend continues to rise. Our partnership with Think Strawberries will help us stay close to our Indian fan base and to our travel partners, ensuring that this market is up to date on the latest attractions and experiences on offer at our theme parks.”
MunnMunn Marwah, general manager, Think Strawberries (TS) said, “Since its inception, Think Strawberries has grown by leaps and bounds. We have been able to design execute multi-level marketing and PR activities on behalf of our clients. Their global marketing, sales and PR initiatives have been concurrently implemented in our markets and their vision shines through, but with all the local twists intact. With outbound tourism on the upswing, the Indian market is the most lucrative source market for most international destinations, hotels, DMCs etc. Our plans are to grow the businesses for our existing clients, sustain and enhance their numbers; and of course actively pitch for new accounts.”