SOTC Travel wins the 2018 PATA Gold Award for its “Marketing Media – Travel Advertisement Broadcast
SOTC Travel was conferred the prestigious 2018 Pacific Asia Travel Association (PATA) Gold Award for its entry in the Marketing Media- Travel Advertisement Broadcast category, for “Holidays Bring You Closer” at Langkawi, Malaysia. The 2018 PATA Gold Awards honoured the exceptional contributions to promote travel and tourism across the Asia Pacific region. This year’s awards attracted 200 entries from 87 organisations and individuals worldwide.
The PATA Grand Awards were presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture. The winners were selected by an independent judging committee consisting of fourteen senior executives from the travel, tourism and hospitality sectors.
SOTC Travel’s entry in the Marketing Media- Travel Advertisement Broadcast category “Holidays Bring You Closer” highlights the brand promise of ‘We are for holidays’ and inspires consumers to enjoy their holidays while creating memories for a lifetime. The jury members were most impressed with the high quality and exceptional standard of the entry submitted.
On winning the accolade, Vishal Suri, managing director, SOTC said, “It is a significant achievement to be honoured with the 2018 PATA Gold Award. This Award reiterates our position that “We are for holidays” and our commitment to deliver enhanced and memorable holiday experiences for our customers around the world. We will continue to strive to make their holidays memorable and for many more such recognitions in the future.”