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Musafir dot com to introduce ‘Travel with Tendulkar’

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UAE headquartered online travel agency Musafir.com which forayed into the India market in 2013, is all set to launch a new concept ‘Travel with Tendulkar’ from May 2015. Cricket maestro, Sachin Tendulkar will travel along with his fans to select destinations. Currently, Musafir has shortlisted Dubai, Singapore, Australia, London and Japan.

Speaking exclusively with Express TravelWorld, Vijay Kesavan, chief executive officer, Musafir.com said, “Our major USP is we have Sachin Tendulkar as our partner and also a minority stakeholder. This year we have planned an extensive media campaign with Tendulkar and also launch our new product ‘ Travel with Tendulkar’ in April or May. The packages which we have planned is not only for the premium travellers but also the people looking at mid-budget tours.”

Technology remains a key focus for Musafir.com according to Kesavan, recently the OTA has also launched their mobile application which is one of their biggest investment into technology. Musafir.com is also setting up offices in New Delhi, Ahmedabad, Bengaluru and Chennai this year.

Speaking about the trends, Kesavan added, “In India, holidays is one segment where people are still inclined towards offline tour operators, but the travellers conduct their entire research using the online medium. We have seen a positive growth in the online segment and we are now majorly focusing in investing in technology. Within the next two to three months we will expand our presence in Qatar and Saudi Arabia.”

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