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Maldives launches new advertising campaign for India market

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Maldives Marketing & Public Relations Corporation has tied up with PVR Cinemas pan-India for a two-week video campaign that will run in all major cinema halls of the PVR auditoriums. The promotion had been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of major blockbusters.

Mohamed Adam, deputy managing director, MMPRC said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway- there is something for everyone.”

In the first quarter of 2015, Indian visitor arrivals to Maldives were up by 17 per cent vis-à-vis the same period during last year. Also, a total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9 per cent compared to year 2013. Maldives offers free visa on arrival for all nationalities which is a further incentive for the Indian traveller to visit Maldives.

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