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Indonesia focuses on B2C outreach to boost tourism

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Visit Indonesia Tourism Officer (VITO), along with the Consulate General of Indonesia in Mumbai, is tapping B2C market in India, with its first consumer level campaign in Mumbai recently. Organised at Infinity Mall in the city’s Malad area, the two-day campaign was aimed at creating public engagement and destination awareness. Saut Siringoringo, consul general of the Republic of Indonesia in Mumbai, said, “We haven’t experimented with such concept in India before. I really support this idea and I believe this campaign will provide a lot of impact to our tourism promotions in the country. Unlike our sales missions and roadshows, which caters to B2B business, this initiative engages directly with consumers and spread destination awareness on consumer level.”

Visit Indonesia will assess the response and success of this campaign, then decide on organising it in other cities across India. Siringoringo informed that in the last three years, there has been a tremendous increase in the number of Indian visitors to Indonesia. China is currently the biggest source market for us, followed by India, but India is slowly reaching the first position.

“We carry out massive promotional activities across the country, because we have been observing good response from this market. We expect to reach 500,000 Indian arrivals this year, and we are confident and optimistic about this growth. We have a lot more offerings than before. Besides Bali, we are promoting 10 more destinations in the India market,” he commented.

In all the 10 destinations being promoted, apart from Bali, the Indonesian government is focused on tourism infrastructure and offerings. “These destinations are already popular among tourists from western countries, however we feel the need to promote them in India,” he added.