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Goomo partners with multi-brand loyalty programme PayBack

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Omni-channel travel technology company Goomo has entered into a partnership with PayBack, a multi-brand loyalty programme. Goomo will join the PayBack loyalty programme as the online travel partner. Under this partnership, PayBack’s 100 million members will be able to use their PayBack Points when making flight, hotel and holiday bookings on Goomo. In addition, they will also be able to earn PayBack Points for their travel bookings on Goomo.

Varun Gupta, CEO, Goomo, said, “Online travel continues to see a very strong growth among PayBack’s customer base with a majority of consumers earning and redeeming their points on travel. With this partnership, Goomo will ensure that PayBack members on our platform continue to not only get great deals on travel bookings, but also get rewarded for their purchases in other categories as well.”

Gautam Kaushik, CEO, PayBack India, commented, “We are excited to announce this new partnership and look forward to a long-term association with Goomo. Travel is an important category for our customers and Goomo is the young new challenger brand that is well poised to provide great deals and products in this category. This association will help PayBack strengthen its travel portfolio and allow its members to enjoy a seamless travel experience.”