The Czech Tourist Authority – CzechTourism along with the Embassy of the Czech Republic in New Delhi, successfully conducted three city roadshows in New Delhi, Ahmedabad and Mumbai to promote the unique attractions that Czech Republic the ‘Land of Stories’ has to offer. Air Arabia, the official airline partner for this event participated, along with various Czech partners.
As per the statistics shared by the Czech Republic Authority – CzechTourism, the destination has witnessed a significant rise in Indian arrivals over the years having seen a growth of 128 per cent from 2015-2017. In 2017, Czech Republic welcomed 85,680 Indians, a growth of 27 per cent in Indian arrivals over 2016.
With growing travel aspirations among Indians across demographics, activities such as wine tourism, spa tourism, pristine nature stays have been driving Indian tourists to the Czech Republic.
On the occasion, H.E. Milan Hovorka, Ambassador of the Czech Republic to India stated, “With the Indian economy growing at a pace no one has seen before, the number of people visiting other countries is skyrocketing. And it’s no surprise that the Czech Republic is very high on the list of countries to visit. We’re extremely happy to see this kind of growth and we believe that thanks to the event like this roadshow we’ll be able to connect the right people to ensure that every holiday in the Czech Republic will be as smooth and well-organised as possible.”
Veronika Janečková, head of International Markets Management, Czech Tourist Authority – CzechTourism added, “We see India as a promising market; Czech Republic has a lot to offer to the Indian travellers in terms of unexplored destinations and unique experiences. The country hosts a diverse array of natural landscapes that appeal to visitors of every kind – be it architectural lovers or adventure seekers. Through this roadshow, we are able to reach out to new markets and further strengthen our relationship with Indian travel trade partners.”
Speaking on the occasion, Arzan Khambatta, head, Czech Tourist Authority – CzechTourism India said, “The roadshow has been an excellent platform for Czech tourism partners to network with Indian agents and tour operators. Indian tourists visit not only the capital city of Prague, but also Karlovy Vary and fairytale town Český Krumlov which is a favourite spot for honeymooners. As Czech Republic continues to be one of the most favoured destinations, we look forward to welcoming more Indians in years to come.”
He further added, “We are promoting the country as a premium destination targeting families, experiential travellers, business tourists, MICE (Meetings, Incentives, Conferences and Exhibitions) honeymooners and leisure travellers.”
Several Bollywood movies such as Rockstar and Jab Harry Met Sejal have been shot in the Czech Republic showcasing the natural beauty of the central European country.
VFS Global is the official Tourism Representative of CzechTourism in India since 2016.