Cox & Kings has always been famous for constantly innovating and releasing new products in the market that can cater to all kinds of travellers in the Indian market. For the women travellers, it introduced Getaway Goddesses and just last year, the company came out with a new segment called Enabled Travellers for the disabled people.
Hence it should come as no surprise that for the year 2018, Cox & Kings launched a segment called Self-Drive 365 and to explain about the product and its features in detail, a press conference was held in Mumbai on May 16. Karan Anand, head of Relationships, Debolin Sen, Business head, Self-Drive 365 and several other self-drive experts were present.
Speaking at the event, Anand said, “The travel market has been changing constantly and our company has always believed in keeping up with the latest trends and innovating products that satisfy all kinds of travellers. From group tours to family tours and then couple travels to now the solo traveller, the market has seen a constant change. We noticed a rise in self-drive trips and to serve that market, launching this new segment is necessary.”
The new segment aims to encourage travellers to discover and be a one-stop road trip planner while offering a range of road trips within Indian and across the globe.
Sen further speaking about the product said, “We have personally gone on these trips and made a list of destinations and activities that the consumer can do while on a self-drive trip. After intensive consumer research, we have made a list of top 10 domestic and international trips one can take. From customised itineraries to travel assistance and insurance, Cox & Kings will take care of everything. “
Cox & Kings is looking at four segments namely – the passionate and adventurous traveller; owners of vehicles; Double Income No Kids (DINK) and young families. USA, Spain, Ireland are few of the international drives and the Himalayas, Delhi, Kerala, Rajasthan are some of the domestic trips enthusiasts can take in India.