Celebrity Cruises launches ‘Grass is Greener’ campaign
TIRUN Travel Marketing, the exclusive India representative of Celebrity Cruises has announced the ‘Grass is Greener’ campaign which highlights how holidays onboard the upscale vessels are prefect to satisfy those cravings for outdoor luxury. The endeavour is to engage new-to-cruise and new-to-brand consumers with a multi-layer fun campaign that also includes the trade partners. It turns the spotlight on the unique attributes of Celebrity Cruises such as the Lawn Club where real grass is grown onboard the vessel, along with stellar butler services to give guests an indulgent cruising experience.
Speaking on the campaign, Ratna Chadha, chief executive, TIRUN Travel Marketing said, “The campaign underlines the unmatched qualities of a Celebrity Cruises vacation. Guests can get their fill of a stylish outdoor experience which many seek in the summer. They can order picnics on a private verandah or bask in the exquisite lawns with exotic cocktails of their choice. The digital campaign has been crafted to further drive awareness about the inspiring experience that awaits vacationers on board this premium cruise line.”
Celebrity Cruises is running a digital contest with the hashtag, #GrassIsGreener. Participants need to post a selfie with anything green it and use the hashtag. Ten particpants with the best Selfie will stand a chance to win Celebrity Cruises merchandise and shopping vouchers every day for 10 days.
In order to make the campaign equally inviting for its trade partners, TIRUN Travel Marketing has launched an incentive programme. For every 10 staterooms they sell on board a Celebrity Cruises ship on double occupancy basis up to December 31, 2015, agents will get a free berth.