Booking.com launches Booking Now app
Booking.com has expanded its mobile presence with the launch of Booking Now for Android. Users can now choose from Booking.com’s selection of over 670,000 properties in more than 79,000 unique destinations. Booking Now for Android can be completely tailored to each user’s traveller profile, filtering by personal preferences such as price, Wi-Fi, breakfast and parking requirements.
The app for Android automatically generates accommodation suggestions based on travellers’ exact street level location and individual preferences, while geo-location technology provides users with step-by step directions right to the front door of each property.
Stuart Frisby, principal designer, Booking.com said, “We know there is a growing demand for instantaneous and on-the-move travel with almost half of worldwide reservations made within 48 hours being booked on a mobile device, a significant portion of these being on an Android. We aim to really empower our consumers through technology, enabling them to book accommodation that’s just right for them, no matter the screen or device. Booking Now for Android really is the ideal on-the-go solution and travel ‘buddy’ for all Android users.”
Some 86 per cent of global travellers are likely to book accommodation using a smartphone in 2015, with 85 per cent agreeing that because technology makes booking on the go easier, they can be more spontaneous when it comes to taking trips. Meeting evolving traveller needs, Booking Now for Android’s streamlined search and tailored booking experience makes it easier for travellers to indulge in a last minute break.