Sartha Global Marketing has been appointed by Beverly Hills Conference & Visitors Bureau (BHCVB) as their representative in India. Sartha Global Marketing has been tasked to implement intensive public relations and travel trade outreach, educating potential travellers on the destination’s unique attributes, thereby attracting more visitors to Beverly Hills from India.
Julie Wagner, chief executive officer, BHCVB said, “We are very pleased to select Sartha Global Marketing as our India representative. India is a very important and fast expanding market and we believe that the Sartha Global team has the credentials and skills to highlight Beverly Hills and the destination’s vast luxury offerings to travellers in India.’’
Sheema Vohra, managing director, Sartha Global Marketing added, “We are very thrilled to represent Beverly Hills in India. The destination symbolizes style and glamour and Indians love movie stars, unique shopping experiences and a growing need for luxury. This should make Beverly Hills a much sought-after destination of choice.”
Centrally located in the greater Los Angeles area, Beverly Hills is a renowned icon of sophistication, luxury and personalised customer service. A premier vacation and business travel destination, Beverly Hills offers experiences, ranging from luxury hotels, exclusive restaurants, world-class shopping, extraordinary art and cultural attractions, such as the famed Rodeo Drive. Beverly Hills is also synonymous with Hollywood glamour as it enjoys an international reputation as the home and playground of A-list movie stars and the celebrity elite.