Abu Dhabi targets Indore market
Abu Dhabi is generating a high level of interest as a multi-faceted, unexplored and exotic destination for the upwardly-mobile aspirational Indian traveller. Continuing the high focus and emphasis on India as the destination’s leading outbound source market for hotel guests, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently conducted ‘An Evening with Abu Dhabi’ in Indore. TCA Abu Dhabi, along with local trade partner Travstarz and Abu Dhabi’s iconic property Yas Viceroy, invited travel professionals in Indore over an evening of discovering the attractions of Abu Dhabi. The event saw a good response with prominent travel trade professionals coming for networking with the TCA Abu Dhabi, Travstarz and Yas Viceroy.
Bejan Dinshaw, country manager- India, TCA Abu Dhabi said, “We are excited to market Abu Dhabi as a destination of choice for Indore. Abu Dhabi with its entertainment options, iconic properties, culture and heritage is the complete destination for a fresh holiday experience. We are very positive with the growth potential of this market.”
India is currently Abu Dhabi’s leading overseas source market. Abu Dhabi welcomed 231,702 Indian hotel guests in 2014 at a growth rate of 32 per cent over 2013. There were 850,443 guest nights in 2014, at a growth rate of 23 per cent over 2013.
The destination is also attracting a large number of business travellers through incentives and conferences. Abu Dhabi Convention Bureau’s ‘Advantage Abu Dhabi’ incentive programmes enable meetings planners with financial and on-ground assistance, provided they bring viable business events to the destination.