The inspiration for the name of the complex was the cult Italian-British film by Michelangelo Antonioni from 1966, Zoom (Blow Up). It is also the name of the project around which Blow Up Hall 50 50 was designed – an electronic installation of the Mexican-Canadian artist Rafael Lozano-Hemmer. Individually furnished, comfortable rooms, an innovative guide in the form of an iPhone and a concierge at your disposal will make you come back here. The hotel has no reception and the rooms do not have numbers. Instead of the key, guests receive an iPhone that allows you to find a room and open it. In addition, the iPhones come equipped with information about Blow Up Hall, the Old Brewery and cultural events of Poland.