The Blueberry Trails looks at technology investment
Kahini Chakraborty – Mumbai
Mumbai-based The Blueberry Trails is planning to expand aggressively in the India market. Started in September 2010 with an investment of around Rs 8-10 lakh, the company is constantly working towards providing different experiential tours. Presently working with a team of 10 people, the company is looking at investing into manpower expansion, getting automated ERP systems, booking systems and automated website, wherein potential travellers booking on their platform can get a complete experience.
Sudeepta Sanyal, founder, The Blueberry Trails told Express TravelWorld, “We started with an aim to share unique experiences and provide a different way of travelling and experiencing a destination. The company started doing weekend trips to virgin destinations around Maharashtra and then expanded to other destinations in India such as Ladakh and North East regions, Himalayas. In 2015 we also started organising international tours, wherein we can provide experiences like wine tours, cooking classes, local market visits to buy spices, boutique stay options and homestays facilities.” The company, last year, generated a business revenue of Rs one crore. The company is looking at providing itineraries to more domestic and international destinations in the coming years. “We are looking at having technology enabled front end and back end operations,” she added.