Lufthansa deploys second gamechanger aircraft in India market
Lufthansa recently introduced its second A350-900 in the India market with Munich-Mumbai operations. India is in fact the only country where two of the airlines’ three A350-900 in its fleet have been deployed. The first destination being New Delhi, the second Boston, US. “It is the best of what we have. We know that India is a competitive market, you have to bring your best and and will get rewarded for it. Indian flyers are loyal to their brand and have high expectations of quality,” said Wolfgang Will, senior director South Asia, Lufthansa Group Airlines. Pointing out that the A350-900 aircraft is a gamechanger, Will mentioned, “It is the most modern long haul aircraft in the world, and is also the most environmental friendly.” Lufthansa has ordered 25 of these aircraft.
Speaking about Lufthansa’s much talked about TV campaign, Will stated, “It implies that the airline is more Indian than you think. It is much more than a TV campaign, it indicates a German soul, with an Indian heart, and is a manifestation of our non-stop philosophy.” He mentioned that inflight customisation includes Indian hospitality, Indian crew, Indian cuisine and entertainment. The onground engagement of the airline in India has included the popular Lufthansa Runway to Success contest for start-ups; Start Up Expo with TiE (The Indus Entrepreneurs); Lufthansa Cook & Fly; Lufthansa Diwali Surprise that saw worldwide celebrations.
Munich is considered the best connecting point in Europe, offering connectivity to 173 destinations across the continent. There are 100 airlines operating from Munich. Interestingly, the number of Indians residing in Munich has increased significantly in the last decade, primarily due to the fact that the city is the centre of IT in Germany. Corinna Born, corporate communications director, International Media Relations, Munich Airport informed that Skytrax has chosen Munich as Europe’s first and only five star airport. From being the only airport in the world which has an open air beer garden to a Christmas market and ice skating rink, the airport has many interesting attractions for both business and leisure travellers.