Jumeirah Group’s India roadshow targets luxury segment’s growth
Jumeirah Hotels and Resorts recently conducted a two-city roadshow in Mumbai and Delhi, to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was part of Jumeirah’s newly enhanced focus on India as a source market for its hotels in the UAE, Europe and the Maldives. Linda Lewis, vice president, global sales, Middle East and Asia Pacific, Jumeirah Group, said, “The India market has witnessed a considerable rise in outbound luxury travel in recent years. Given that this demographic seek superior travel and stay experiences, our current portfolio includes hotels and resorts within a number of favoured locations, and we are one of the world’s most awarded luxury hotel brands, Jumeirah is well placed to fulfill the requirements of the Indian luxury traveller, including families, couples, the MICE industry and those seeking destination weddings and honeymoons.”
Jumeirah recently signed a direct connectivity partnership with MakeMyTrip India, providing a booking channel for Indian consumers who wish to book Jumeirah hotels around the world.
Lewis commented, “India is a key source market into the UAE and into a number of our other destinations including the UK and Maldives. We are focusing on expanding and consolidating our ties with the FITs and the luxury travel segment to reach out to a larger audience and gain a higher market share. MakeMyTrip’s reach and presence in India goes above and beyond Tier I states. With this in mind, our visibility on this platform will help to increase brand awareness and gain new consumers.”
Jumeirah Group has 11 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al Arab Jumeirah is synonymous with the brand in Dubai, Madinat Jumeirah and Jumeirah Emirates Towers have also proved particularly attractive to the India market. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.
In the first half of 2017, 1.3 million travellers from India visited Dubai, making it the emirate’s top source market. At the roadshow, Jumeirah announced an exclusive short-term offer to its guests from India.
Lewis stated, “We are constantly striving to develop our bandwidth of services and considering new ways to personalise and customise each guest’s experience. We are focusing on elevating our services to accommodate the Indian travellers to make them feel at home. More and more choices for accommodation, dining and entertainment that match the trends of the Indian traveller are being made available, and this package is one such example, providing fantastic options for families and couples looking for a holiday before the end of the year.”