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India gets its first ever India Tourism Mart

Tourism minister Alphons announced that ITM will be an annual event hereafter in line with other international tourism marts and it will be held in the month of September

The Union minister for railways and coal, Piyush Goyal recently inaugurated the ‘first ever’ India Tourism Mart (ITM 2018) in the presence of Union tourism minister, K J Alphons and the tourism minister of Morocco, Mohamed Sajid, in New Delhi. The India Tourism Mart was organised by the ministry of tourism (MoT) in partnership with the Federation of Associations in Indian Tourism and Hospitality (FAITH) and with support of state /UT Governments.

Inaugurating the event, Goyal wished the best to the tourism ministry to reach the ambitious goal of US$ 100 billion FTA receipts/year within five years. The minister said that unless the infrastructure /fundamentals are set up, India can’t come up as a well sought after destination and he said that the present government has been developing these like ensuring 24 hour power supply, promoting renewable energy forms, and improving connectivity by effectively connecting the remotest destinations.

He also added that the most important element that will help promote tourism in a complete way is the Government’s cleanliness drive, the Swachhta Abhiyan, which will ensure India becoming a preferred destination for all international tourists. Mentioning the income multiplier effect in the tourism sector, the minister said that tourism generates a number of employment opportunities in formal and informal sectors and can change the destiny of the country. Goyal added that the youth of the country can be entrepreneurs, service providers, interpreters etc in the sector and ascertained that India with its varied features has tremendous potential and we just need to leverage from it.

Speaking at the event, Alphons announced that ITM will be an annual event hereafter in line with other international tourism marts and it will be held in the month of September. The minister said that India is so vast that there will be something new for everyone to see and experience in this country with its varied geography, culture, traditions, architectural marvels, religions. Alphons also added that visiting the country has become easier with the new e-visa regime which is now open to 166 countries.

ITM was held for the first time and the tourism industry stakeholders came together for such a large scale event with the ministry’s support. FAITH is the apex organisation of all the important trade and hospitality associations of the country and all the 10 major tourist organisations like FHRAI, HAI, IATO were involved in this mega event and India Convention Promotion Board (ICPB) coordinated the whole event. This was a Business to Business event. The objective of the event was to create an annual global tourism mart for India in line with major international travel marts being held in countries across the world. The Mart provided a platform for all stakeholders in the tourism and hospitality industries to interact and transact business opportunities.

ITM 2018 had a participation of around 225 hosted international buyers and media across the world such as North America, West Europe, East Asia, Latin America, CIS countries, etc. The international delegates from overseas markets interacted with Indian seller delegates and the buyers included current buyers who are already marketing India as a tourist destination as well as potential buyers who are not marketing India as a tourist destination at present but have shown interest in the country. The event also provided an opportunity to the buyers to see the world class tourism facilities available in the country such as airports, hotels, tourist destinations, upcoming facilities, MICE facilities, possibility in the field of adventure tourism and other niche
products.

Around 225 stalls were provided to the sellers to enable them to interact with the buyers.These included pavilions for states & Union Territories to showcase their unique tourism destinations and products. FAITH and state governments also offered pre and post event FAM trips (familiarisation trips) for the buyer delegates from overseas.