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Amigo strengthens its digital position

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Amigo is enhancing its presence in the online space through Amigo Travels Online (ATO), featuring user experience (UX) and user interface (UI) design which is dedicated to provide the best possible experience when using websites on all kinds of devices including mobile.

The key features include multiple products, accommodation, apartments, RailEurope – point-to-point and passes, sight seeing, transfers, attractions, hop-on hop-off, Swiss peaks, minimum steps for quick booking among others. In terms of security and privacy control, ATO doesn’t use and share customer details.

It also features an accounting system with integration of credit limit and credit cards. Travel agents can have multiple users linked to the same master account. This can be an ideal tool for having individual accounts for each employee and monitor their sales/ performance. Shefali Gupta, director, Amigo, said, “Our dedicated and experienced sales staff is primed to listen to our client’s every request and tailor the best possible itinerary at the quickest turnaround. Our goal for our clients is not just maximising revenue, but also expanding their customer base and consequently their business, leading to long-term sustainable growth. Trust, reliability and quality is our credo and customer-satisfaction is a way of life at Amigo.”

Amigo represents international players such as Rail Europe, Gullivers’ Travel Associates (GTA), Travco, HotelBeds, Tourico, Swiss Mountain Peaks & Excursions, cruises across the world and more.“With Amigo, you have access to 450,000 hotels and 30,000 cities across the world. From exotic locations and spas to business hotels and conference solutions, Amigo will tailor hotel bookings to fit every budget and specification. Through our long relationship of over 18 years with trusted hotels and travel suppliers, we contract at competitive rates enabling our customers to book significantly discounted accommodation at some of the best hotels worldwide,” Gupta commented.

In 2009, it won Rail Europe Award for Valued Partner for stellar promotion of Rail Europe in India, followed by Rail Europe Award for Best Performance in 2010.“The Indian leisure traveller today has a long, complex hotel booking journey with low brand loyalty, Amigo is going to change that. The introduction of ATO and great technology and its steady plan of giving the travel market tools to help them concentrate on sales and customers rather then spending time on bookings and operations. The future of the travel industry is full of opportunities,” she stated. Gupta added that globally, hotel bookings are going online, however India is still early on this adoption curve.

“The Indian consumer is rapidly going digital. By 2020, nearly half of all Indian urban consumers will be digitally influenced. The Indian leisure traveller today has a long, complex hotel booking journey with low brand loyalty. Amigo is going to change that. We outline a four-point agenda: Leverage the digital medium across touch points and channels in the consumer’s booking journey, offer end-to-end curated travel solutions tailored to the consumer, reimagine the role of advocacy to make it personalised and predictive, build technology-enabled system with capabilities for travel agents towards their ease of business,” she said.

“Breaking the traditional barriers of brick and motar offices with cutting edge technology would be the road ahead at ATO,” added Vivek Gupta, founder, Amigo.

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