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Tourism Ireland introduces new brand campaign ‘Fill your heart with Ireland’

The objective of the India Sales Mission, was both the buyers and suppliers to meet and to rediscover new business opportunities and re-enforce the old ties.

Tourism Ireland recently conducted a two city roadshow namely in Mumbai and New Delhi to reiterate its position in the India market. Tourism Ireland also introduces new brand campaign `Fill your heart with Ireland’ at the recently held India sales mission Representatives from established Irish companies promoted the island of Ireland to Indian travelers, however with renewed focus and plan. Nine Ireland’s leading suppliers were part on this focused road show. The objective of the India Sales Mission, was both the buyers and suppliers to meet and to rediscover new business opportunities and re-enforce the old ties. Business links between the tourism companies from Ireland and the influential travel professionals in India were strengthened during the sales mission, through a busy programme of workshops, presentations and networking events.

Siobhan McManamy, Director of Markets, Tourism Ireland said, “We have a great connnect with the India market. From our culture to our people there is a lot of similarities between the two countries. We want to showcase newer elements of the country to our Indian partners. Our sales mission is a key element of our promotional programme in India. It will give our tourism partners a platform to inform and influence the Indian travel trade about what the island of Ireland has to offer Tourism Ireland is committed to growing visitor numbers to the island of Ireland from India and our sales mission will play a significant role in helping us achieve this goal.”

The companies who were part of the mission are as follows, namely 1) Fáilte Ireland, 2) Tourism Northern Ireland, Tourism NI), 3) Guinness Storehouse, 4) Winterfell Castle – Game of Thrones Visitor Attraction, 5) Stena Line, 6) Hotel Solutions 7) The Savoy Hotel 8) The Andras Hotel Group, 9) Irish Rugby Tours.

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