ETW STAFF – Mumbai
Madhya Pradesh Tourism launched the new video advertising campaign as part of the state’s tourism marketing, promotions and branding initiative. The launch took place recently in Mumbai, which was attended by Ragwendra Kumar Singh, managing director, Madhya Pradesh Tourism; OV Choudhary, CGM, (marketing & operations); Piyush Pandey, national creative director, Ogilvy & Mather; Abhijit Avashti, director; Prakesh Varma and music composer Pankaj Awasthi, secretary and eminent guests from travel and tourism fraternity of Mumbai. The advertising film has been made by international advertising agency, Ogilvy & Mather and has been supervised by Pandey and his team. This fourth version of the film has been specially made taking into account the vibrant colour for which the state is known for.
The state launched its first successful and well recognised advertising campaign in 2006 called, ‘Hindustan ka Dil Dekho’, which highlighted top destinations of the state. In the year 2008, the famous ‘Eyes’Campaign – ‘Hindustan ka Dil Dekha’ was highly popular. In the year 2010, the third advertisement ‘M.P Ajab Hai Sabse Gajab Hai’, wherein through the hand shadowgraphy, the destinations were described. This unique art was highly popular among the art lovers.
The new campaign, namely the fourth version carries on the tradition of showcasing unique destinations of Madhya Pradesh through vibrant and artistic fashion. Madhya Pradesh has been described through vibrant colours in all hues, wherein it shows a transformation of colours into famous landmarks of the state in slow motion along with a background score.
